Elite Web Concepts
The Economical Benefits of a Web Site
Having a Web site not only provides an additional communication channel, but boosts your credibility as a serious, forward looking company. If your customers aren’t online now, they will be soon and they’ll expect to find you up and operating there too. If they find your competitors instead, guess who has the advantage. The web has reached or is reaching the point the fax machine reached several years back. "With the fax machine it was like ‘why do I need one of these?’ and then suddenly , seemingly overnight, it integrated itself so hard into peoples lives that you couldn’t imagine doing business without them.
Convenience is what a Web Site is all about. A customer may not know what he did with last Friday’s paper, but knows where his computer is, and probably has YOUR web site "Book marked", or saved in "Favorites". There is more Communication between you and your customers. With the use of electronic mail (E-Mail) it is easier to reach people at yours and their convenience. No more trying to catch them on the phone. A web site with e-mail is giving the ability to bring people together and bring them information that is of interest to them individually.
Your website usually becomes synomonous with your business so at least you won’t have to spend the money and effort twice. As nice as it would be a website is not FREE advertising. It is certainly possible but very slow and not very dependable. Nothing beats paid advertising when you really want to get serious about building your online business. To be successful on the web, you can’t think of a website as a free ad.
This doesn’t mean it has to be expensive either. Keep in mind this is generally less expensive than printed advertising and is on display 24 hours a day, 7 days a week.
"I don’t have a computer? So I don’t need a website." Most businesses have a business card but don’t own a printing press. You still will be able to keep communication open between you and your customer. The information they need to reach you is all on your site. They can always "FAX" you or use the device called a telephone.
Doing Your Part
Advertise Off Line
We will do our part, but you will have to do yours to make your Web site successful. Elite Web Concepts will do what we can to spread it to the world-wide community –search engines, directories, links, etc. What you have to do is remember that people are more likely to be exposed to information through newspaper ads, billboard ads, mail, phone, radio and TV on a more daily basis. The total amount of time we are exposed to these forms of advertising is much greater than the time that we spend on the Internet. Advertising on the net, even in multiple locations is one-dimensional advertising. Other forms of advertising provide different formats for the same concept.
You can start with placing the name of your website on your business cards, stationery, brochures, and invoices. List your website on any printed company related material no matter how benign it appears. Advertise it at seminar booths or at your desk by placing flyers on them. Somebody might hang on to it and visit. Stop and think about how often people write notes on whatever is available to write on, and take it along with them? Here are a few more suggestions:
Send Announcements! Some local papers accept press releases from all companies announcing new company developments. How about your new or redesigned website? On any type of announcement, list your website!
FAX The Facts! – Formal or informal fax cover sheets, and on all fax software cover sheets must have your website name.
Use Phone Time! Do you have a recording when customers are on hold? Why don't you tell them about your website and its features while they're on hold?
Add To Ads! Any time you place an ad in a newspaper, journal, coupon, – put your website on it.If you're on the radio or TV commercials, tell them your website name. Your customers are everywhere and that's where you should be too!
Promote With A Premium! Any type of advertising specialty, whether it's a pen, magnet, clock, cap, T-shirt, etc., needs your website on it. Any giveaway, whether used by an employee, salesperson, or by a customer becomes a walking billboard for your website. A simple pen that was printed " Stolen from www.mycompanyname.com" was an incredible "hit"!
Add To Email! Any time you send email include your website!
Money-Saving Certificates/Coupons -Use your computer to create a discount coupon that is redeemable for a discount or free item, off any online purchase. Distribute them anywhere where people congregate.
Local Charity Tie-Ins- Donate a FREE product or service to one or more local charities as a raffle prize. You'll receive a lot of attention and exposure among people who purchase tickets or attend the event.
Rubber Stamps - Have a custom rubber stamp made at a local print shop so you can stamp your Web address on EVERYTHING you use for correspondence.
Keep Track! Ask your customers where they heard about you and keep track of the most successful vehicle. It may surprise you! Just by asking, Elite Web Concepts will place a tracker on your website free of cost. Ask about the options.
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